Staff Reporter : Kolkata, 14th November 2026: Every Chhath, families pray to Chhathi Maiya for the well-being of their children. At ghats and in homes, many mothers observe the rigorous vrat, prepare thekua and offer prayers for their families, Yet, the love, sacrifices and care mothers give every day, often go unacknowledged.
This Chhath, Sunfeast Mom’s Magic is turning the spotlight on these everyday acts of love through its campaign, ‘Har Ghar Ki Chhathi Maiya’, with the message: “Is Chhath, Chhathi Maiya ko naman. Aur Maa ko Pranam.”
Rooted in the belief that every home has its own Chhathi Maiya, the campaign invites families to express their gratitude through ‘Maa Ko Pranam’, an interactive digital experience. Participants can share a cherished Chhath memory, personalise a message and create a Madhubani-inspired digital keepsake. The keepsake can be shared instantly with their mother on Whatsapp as a personal expression of gratitude. Featuring a motif by renowned Madhubani artist and Padma Shri awardee Smt Dulari Devi, the initiative also celebrates Bihar’s rich artistic heritage.
Extending this personal gesture beyond individual homes, the uploaded photographs, will come together in a striking sun-shaped installation at Ramna Road, Near Gandhi Ghat, Patna, forming a larger-than-life image of Chhathi Maiya. The collective tribute will celebrate women who embody care and devotion in every household, turning individual expressions of gratitude into a shared celebration of motherhood.
Commenting on the campaign, Suraj Kathuria, VP & Head of Marketing, Biscuits, Foods Division, ITC Ltd. said, “A mother’s care is woven into our everyday lives, but we do not always express how much it means to us. Chhath is a celebration of faith, gratitude and a mother’s prayers for her family. Through ‘Har Ghar Ki Chhathi Maiya’, Sunfeast Mom’s Magic invites families to turn that gratitude into a heartfelt gesture for their own mothers. As we seek Chhathi Maiya’s blessings, we hope to remind everyone that there is a Maa in every home who deserves our pranam.”
Commenting on the initiative, Smt. Dulari Devi said “Chhath is a festival that reflects devotion, sacrifice and a mother’s unconditional love for her family. Through Madhubani art, we have always celebrated the values and traditions that bring families together. I am happy to be associated with the Sunfeast Mom’s Magic ‘Har Ghar Ki Chhathi Maiya’ initiative, which encourages people to express gratitude to the mothers whose care and blessings enrich our lives every day.”
Through ‘Har Ghar Ki Chhathi Maiya’, Sunfeast Mom’s Magic aims to make Chhath a moment not only to seek blessings, but also to recognise and thank the mothers whose love and care shape our lives every day.
