Reinforcing the promise of #SimpleHai with flexible, customer-first health insurance designed for every life stage
Staff Reporter : Chennai, February 19th, 2026: Cholamandalam MS General Insurance Company Limited, a joint venture between the Murugappa Group and Mitsui Sumitomo Insurance Company Limited, has launched a first-of-its-kind health insurance film series that brings alive a simple yet powerful idea health worries evolve across life stages, and insurance should evolve with them.
The films thoughtfully showcase Chola MS’s wide bouquet of health insurance products, designed to address diverse health concerns that individuals and families may face at different points in life. Rather than speaking about health insurance in broad terms, the campaign focuses on the specific nuances that truly matter to customers flexibility, relevance, and comprehensive coverage.
One film highlights how Chola MS offers solutions for every health worry, no matter the life stage. Another film brings attention to the unique features and flexibility built into the products because health insurance should adapt to the customer, not the other way around.
At the heart of the campaign is the Chola MS policyholder. Recognising that every individual’s health journey is unique, Chola MS offers plans that can be tailored to specific needs whether it is first-time buyers, growing families, or those seeking enhanced protection. The company remains committed to delivering clarity, choice, and confidence, ensuring policyholders feel supported not only at the time of purchase, but throughout their insurance journey.
Conceptualised in line with the brand’s philosophy of #SimpleHai, the films simplify complex insurance concepts into relatable and easy-to-understand narratives, empowering customers to make informed decisions with confidence.
Through this initiative, Chola MS reaffirms its customer-centric approach offering not just health insurance policies, but thoughtfully designed solutions that are simple, relevant, and dependable.
Film 1 Link : https://www.youtube.com/watch?v=qZNmwfTwNMk
Film 2 Link: https://www.youtube.com/watch?v=Ch2kT8qOrzQ
About Chola MS
Chola MS General Insurance Company Limited, a joint venture between the Murugappa Group and Mitsui Sumitomo Insurance Company Limited, Japan, began its operations in 2002. The company has grown consistently to expand its presence in more than 660 +locations, a 46 million + customer base and a network of over 15,500+ garages and 12000+ hospitals. The company has grown to record a gross written premium (GWP) of 8328 INR Crores, a growth of 9.61 % higher than the industry in FY25.
A leading and respected player in the General Insurance space, Chola MS champions the philosophy known as T3 — Trust, Transparency and Technology. Driven by a promise the company has taken — #pledge2protect – ‘customer centricity’ forms the essence of the brand. Guided by the values and beliefs of the Murugappa Group, the Five Lights (Integrity, Passion, Quality, Respect and Responsibility), Chola MS has been consistently recognised and awarded by the Government of India, international entities and ratings agencies for its insurance service and delivery innovations. For more details, visit www.cholainsurance.com
About Murugappa Group
● A 124-year-old conglomerate with presence across India and the world, the INR 902 billion Murugappa Group has diverse businesses in agriculture, engineering, financial services and more. The Group has 10 listed companies
● Carborundum Universal Limited
● CG Power & Industrial Solutions Limited
● Cholamandalam Financial Holdings Limited
● Cholamandalam Investment & Finance Company Limited
● Coromandel International Limited
● E.I.D. – Parry (India) Limited
● NACL Industries Limited
● Shanthi Gears Limited
● Tube Investments of India Limited
● Wendt (India) Limited
Other major companies include Cholamandalam MS General Insurance Company Limited and Parry Agro Industries Limited. Brands such as Ajax, Hercules, BSA, Montra, Montra Electric, Mach City, Chola, Chola MS, CG Power, Shanthi Gears, CUMI, Gromor, Paramfos, Parry’s are part of the Group’s illustrious stable.
Abrasives, technical ceramics, electro minerals, electric vehicles, auto components, fans, transformers, signalling equipment for railways, bicycles, fertilisers, sugar, tea and several other products make up the Group’s business interests. Guided by the five lights — integrity, passion, quality, respect and responsibility and a culture of professionalism, the Group has a workforce of over 94000 employees. For more information, see www.murugappa.com
